Veranstaltungen
Vorlesung
Business Model Innovation, Entrepreneurship, & AI
- Name im Diploma Supplement
- Business Model Innovation, Entrepreneurship, & AI
- Anbieter
- Lehrstuhl für Arbeit, Personal und Organisation
- Lehrperson
- Prof. Dr. Jan-Philipp Ahrens
- SWS
- 2
- Sprache
- englisch
- Turnus
- Wintersemester
- maximale Hörerschaft
- unbeschränkt
- Hörerschaft
empfohlenes Vorwissen
Basic knowledge in business studies, especially organization, marketing, and finance.
Abstract
Today’s economic landscape is strongly influenced by highly innovative ventures. This development is driven by rapid technological change and digitization. This implies that existing firms, large and small, family-owned or widely held, as well as new or established will need to entrepreneurially adapt their businesses and manage innovation processes. Hence, these entrepreneurial and intrapreneurial skills combined with the state of the art in innovation management and an understanding of digital business are seen as key competencies of entrepreneurs but also (future) top level executives in today’s fast-moving, networked business world. Therefore, the focus of this course is to supply students with a deep understanding of the theoretical foundations of entrepreneurship and practical tools to create ideas and start their own business in the digital age. Light is particularly shed on new digital forms of entrepreneurship, especially crowdfunding and crowd interaction, competitive positioning and advantage in entrepreneurial firms, and strategic dimensions of recent developments in the market such as digitalization or artificial intelligence, and their implications for new ventures, family firms, and business models. Students will have the chance to understand and train related tools and topics while developing and presenting their own business idea.
Lehrinhalte
Students will not only learn the theoretical foundations of entrepreneurship and starting-up, crowdfunding, crowd interaction, and innovation management, but they will also learn practical approaches and tools. They will have the chance to apply these learnings for developing and pitching their own business ideas hands-on, with a focus on a digital and crowdfunded environment. The learned skills allow entrepreneurs to successfully enter the market with their own businesses, but also enable “corporate entrepreneurs” to support existing firms in developing new products, services, and innovation strategies helping them to stay ahead of competition. The module is thereby suitable for individuals thriving to engage in either innovative intrapreneurial thinking within existing companies or in setting up their own entrepreneurial ventures.
Literaturangaben
Ahrens, J. P., Isaak, A., Istipliler, B., & Steininger, D. M. (2019). The Star Citizen phenomenon & the" ultimate dream management" technique in crowdfunding. In ICIS Proceedings (pp. Paper-1959). AISeL.
didaktisches Konzept
Interactive teaching sessions with presentations, discussions and lectures. The course is partly lecture-style (introduction to topic, theory, and methods) and partly requires the active participation of the students (presentation and discussion) and active work by students for crafting the material related to the examination.